The Tipping Point, written by Malcolm Gladwell, attempts to explain how epidemics start. Malcolm Gladwell defines The Tipping Point as, “the moment of critical mass, the threshold, the boiling point". This book looks into that point in which ideas someone has, products being sold, and messages from shows spread in the same way a virus does Aug 16, · The Tipping Point by Malcolm Gladwell is the explanation of an idea. Gladwell writes that small variables in everyday life can make quick and drastic changes in social situations. He refers to these situations as ‘epidemics.’ This is because when so many people can get caught up in a movement, it spreads like a virus The Tipping Point Essay Words | 3 Pages. Summer Reading Essay In The Tipping Point, by Malcolm Gladwell, the tone clearly drives the strategy to be logos. Logos is an exceptional rhetorical strategy as it persuades the reader, not through the use of emotions and feelings, but rather through the use of logic and reasoning
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Browse the database of more than essays donated by our community members! The Tipping Point by Malcolm Gladwell is the explanation of an idea. Gladwell writes that small variables in everyday life can make quick and drastic changes in social situations. Gladwell uses Paul Revere as a prime example of the first key player in a word-of-mouth epidemic. Paul was a very social man, and so when he rode through town calling for alarm, people listened.
Connectors are highly networked people. They not only have a lot of friends but even more acquaintances. These types of relationships are referred to as weak and strong bonds. Strong bonds are with friends. Weak bonds are with acquaintances. Weak bonds are more important than strong bonds because acquaintances allow connectors to branch out further in social circles and meet different kinds of people. Connectors are also unifiers, bringing groups of strangers together.
The second key component in a word-of-mouth epidemic is called a Maven. They can sometimes be the same person as the Connector but are often separate entities. Mavens collect large quantities of knowledge and supply that knowledge to Connectors.
Also, the tipping point essay, Mavens enjoy solving problems, especially by helping other people out with theirs. Successful Salesmen can get others to physically respond in conversation, for example, nodding and grimacing. Gladwell uses the Baltimore syphilis epidemic to initially explain how a certain variable s can act as a catalyst to cause a normal amount of activity in a certain area to become an epidemic.
For example, the rise of coke usage caused more promiscuous behaviour, which resulted in an increase in syphilis cases in Baltimore. The seasons also affected the epidemic. During the summer, there were more reported cases than in the winter. Sesame Street spread a literacy epidemic through year-olds. However, it is not as successful at sticking as Blues Clues because Sesame Street appeals to children and adults. Preschool audiences do not respond to adult references in skits the way that adults will.
deadline 6 hours Writers : ESL Refund : Yes. deadline 3 hours Writers : ESL, ENL Refund : Yes. Payment methods: VISA, MasterCard, American Express, Discover. deadline 8 hours Writers : ESL, ENL Refund : Yes. They do not understand them. However, the short skits match the short attention spans of young children. Blues Clues includes audience participation and teaches kids in a story, which is how they learn best.
Gladwell states that minor variables in an environment where there is an epidemic can reverse the epidemic. An example is removing graffiti from the side of a building. Next, Gladwell talks about crime, stating criminals commit a crime based on their perception of their environment.
Behaviour, he says, is in a social context. People the tipping point essay act out of character in situations that do not reflect the norm. The relationship between prisoners and guards, for example, can prove to be violent or crude.
A historical example would be average German citizens transforming into murderers in concentration camps during the Holocaust. The tipping point essay the other hand, the communication content may be powerful enough to persuade a person into action in response. The Rule of says small groups bring about successful community life. In the case of the success of the Divine Secrets of the Ya-Ya Sisterhood, the author, an actress, was a Salesman during readings of her book, giving moving performances.
This was an aspect that made the story stick. The story itself was appealing to masses of women who, while discussing it, became engrossed in a social experience. The size of a group affects the individual behaviours of the group. That joint memory is an even the tipping point essay force in families and strongly influences emotions and behaviours in either case.
Two case studies were presented towards the end of the book. The first study looked at a social epidemic through a marketing perspective.
What brought the company to the top was taking a contagious idea and injecting a deeper meaning into it. This was opening the message up to the people. The mistake made by Airwalk was that they switched sale strategies at the climax of the tipping point essay craze.
The second case study was on self-destructive epidemics. A common factor in both cases is imitation. In the media, when suicide is reported, the tipping point essay, especially those of an icon, suicide rates shoot up, the tipping point essay. These ideas often find younger observers. This is why, he says, that the current anti-smoking movement is backfiring. There is a direct correlation of psychiatric illness such as mental depression in smokers. Some smokers have not crossed a tipping point threshold number of cigarettes that would make them addicted.
These people are approximately the equivalent of social drinkers with a controlled habit. The question Gladwell poses at the end of the case is: which is the more effective tactic we ought to take in the movement against smoking? Perhaps cutting out Salesmen or Stickiness may make more smokers into Chippers, which may reduce the problem. Gladwell conducted that social change is entirely possible due to the many variables such as the law of the few and environmental changes that can either begin or reverse an epidemic.
Due to the compassionate nature of these variables, social epidemics can be controlled. Key players in certain social epidemics include Connectors, Mavens and The tipping point essay. With the right manipulation, social epidemics can infect a wide variety of people through multiple mediums.
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The Tipping Point
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The Tipping Point Essay Words | 3 Pages. Summer Reading Essay In The Tipping Point, by Malcolm Gladwell, the tone clearly drives the strategy to be logos. Logos is an exceptional rhetorical strategy as it persuades the reader, not through the use of emotions and feelings, but rather through the use of logic and reasoning Aug 16, · The Tipping Point by Malcolm Gladwell is the explanation of an idea. Gladwell writes that small variables in everyday life can make quick and drastic changes in social situations. He refers to these situations as ‘epidemics.’ This is because when so many people can get caught up in a movement, it spreads like a virus The Tipping Point Essay. Words3 Pages. Summer Reading Essay In The Tipping Point, by Malcolm Gladwell, the tone clearly drives the strategy to be logos. Logos is an exceptional rhetorical strategy as it persuades the reader, not through the use of emotions and feelings, but rather through the use of logic and reasoning
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